First Impressions Count
Sponsored by: Testo Inc.
First Impressions Count
Tip written by: Infraspection Institute
“First impressions count.” This timeless observation underscores the importance of appearances when meeting someone for the first time. This same observation also holds true in the modern, wired world.
Experienced businesspeople know the importance of first impressions. To this end, they do their best to dress, act, and speak appropriately when meeting prospects. Why is it then that so many fail to understand that first impressions on the web are equally important?
The worldwide web and email have greatly expanded the reach of many businesses. No longer are businesses confined to geographic regions; their ability to reach a worldwide audience is limited only by the connectivity of their prospects.
Prospects will form opinions about businesses or individuals through their websites, emails and posts to social media. When using any of these resources, keep the following in mind:
- Be courteous and respectful of others.
- Never post anything you should not say in public.
- Do not make personal attacks on individuals or companies.
- The internet crosses international and cultural boundaries. Depending on local customs, people do things differently. This does not make them wrong.
Remember, with every new encounter, others form impressions of you. Because first impressions can be permanent, make certain that your web impressions are always positive.
