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Tip written by: Infraspection Institute

Build it and they will come. This romantic notion worked for Kevin Costner in the film, Field of Dreams; however, real life and business are rarely that simple. Once you have built your infrared inspection business, there are time-tested ways to help ensure that customers will come.

Getting prospects to come to your business involves more than setting up shop and hanging out a shingle. In order to thrive, you have to let prospects know that you are open for business and that you are ready to respond to their needs. The following are some of the most effective ways to get your message out to potential customers.

• Have a professional artist design a color brochure that fully describes your capabilities and strengths along with the benefits that customers can expect from your services.
• Engage a website professional to design a website that mirrors your advertising brochure. Whenever possible, choose a domain name that is easy to remember and contains your company name only. Be certain to update your website periodically.
• Network with other professionals that can bring you work through their business activities.

Architects, engineers, contractors and consultants can be excellent strategic partners. Once you have established a relationship, you reap the benefit of their sales efforts at no cost.

• Once you have identified prospects within your region, hit the bricks and do some old fashioned selling. In this day of internet selling, email and instant messaging, putting a human face on your company can be worth its weight in gold.

Lastly, advertise your company in an online directory where prospects are likely to visit. At present, IRINFO.ORG receives 250,000 visitors each year, many of whom are looking to hire an infrared professional. Listing your company in our Directory of IR Inspection Companies can mean the difference between working hard or hardly working.

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