Death by Blog
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Death by Blog
Tip written by:
Accolade Group
Do you like to tell everyone about your website? Do you take every opportunity to do so? Did you include it when you made the toast at your daughter’s wedding? Or, perhaps you slid it into your excuse when you were pulled over for speeding? Do you include it in every blog comment you make? Do you…. Wait! Go back!
What’s that abut blogs? Aren’t you SUPPOSED to mention your website, at least sometimes, when you make a blog entry? What if you’re visiting someone else’s blog and people are talking about something YOU do very well: shouldn’t you tell them that you can do whatever very well and shouldn’t you mention YOUR blog where they can see how great you are?
Well, yeah, all of the above are OK to do with the possible caveat that your daughter may never speak to you again. As for blogs, when you enter the URL that leads to your website some people may actually click on the link you’ve left and end up right where you want them: on your website. And that’s good, right? Yup, that’s good. That’s what you want.
Unless all you leave is a link to your website. That’s not so good. In fact, that’s bad. People who go around from blog to blog just entering the URL to their website are “blog comment spamming.” And, just so you know, a lot of people do that.
Search Engines in the old days, say, 2009, were once happy to see a URL to your website in a blog and include it in the Search Engine Result Pages (SERPS). But those who were only “blog comment spamming” put a swift end to all that. In fact, Google introduced “nofollow” link tags to put the “blog comment spammers” in their place. Thus, a link in a blog that leads to a website no longer carries the “juice” (really, that’s what it’s called) of the originating website that it once did. In fact, such links, thanks to the new Google tag, can have zero positive effect on Search Engines and may, to the contrary, have a negative effect on YOUR website. Oh, woe is me; what to do?
If you just have to link to your website from some blog, make sure that you write a nice, thoughtful, interesting comment to go along with it. If your comment is substantive and advances the argument (pro or con) that is being made by others in the blog or message board, it may well be picked up by the blog editor who, himself, will link to your website. Indeed, your comment may find its way into other online material where it is given a link to your website thus bringing the juice from that website via a Search Engine to your website.
So, the next time you feel compelled to comment with something like, “Hey, y’all, I talk about this stuff on my website at www.MyBigWebsite.com,” think how much better it would be if you offered something of substance with, of course, a link to your site.
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