Why Your Business Needs a Website
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Why Your Business Needs a Website
Tip written by: Infraspection Institute
In general, thermographers are quick to embrace new applications, ideas, and technology. Although most consumers use the web prior to purchasing goods or services, many infrared companies do not have a web presence.
As the internet has matured, consumers have come to rely on the worldwide web for information. Over 90% of consumers use the internet when researching new products or services. The majority of their business goes to companies that have a professional web presence. Companies that do not have websites are losing businesses to companies that do.
A properly designed website can improve productivity and help increase sales. By providing prospects with information, your sales force can spend less time educating prospects thereby freeing up valuable time for closing sales.
Websites can provide new revenue opportunities. There are relatively few services or products that can’t be sold over the internet. Your website can be used to directly sell your company’s products or services. Additional revenue may be generated through participation in affiliate sales programs.
Another advantage of websites is the ability to compete with much larger companies. A company does not need a tremendous amount of capital or manpower to have a successful web presence. Your website can work 24/7 providing information and accepting orders from clients worldwide.
Because your website represents your company’s public image, it is imperative that you invest the time and money to properly establish your website. Often the best approach is to hire a professional web designer to help you design, publish, and maintain your website.
