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Why Your Website Should be in a Directory
Tip Sponsored by: infraredprofessionals.com

Building a quality website is the first step in attracting new customers. Equally important is making it easy for prospects to find your site. In this Tip we discuss several key reasons for listing your site on a web directory.

Reason #1: You get better search placement when you join a directory

Search engines (even localized searches) heavily reward sites that have incoming links from other quality sites such as industry specific directories. The number of quality incoming links is the single most important factor in increasing your site’s visibility on any search engine results page.

By joining a quality directory, you are effectively paying them to promote you and to link to your site. The more links to your site, the higher you will be listed in search results, the higher you are listed, the more likely prospects will find you and use your services.

Joining one or more quality directories is the most cost effective way to improve your site’s rankings, and that is why directories are still so popular.

Reason #2: Customers want choices with no commitment

Unlike quote generators (sites that ask you to provide an email address and promise to have “qualified” companies in your area contact you at a later date), quality directories do not require personal customer information before they display company listings.

No one likes to get spammed when searching for a new product or service, and that is why directories are very popular. By joining a quality directory, your company increases its chances of being found and contacted by privacy conscious consumers.

Reason #3: Safer for the customer

Today, customers are very cautious when visiting new websites due to increasing security concerns. The number of smaller websites affected with malicious code (malware) is increasing, and many websites don’t even know they have been infected. For instance, in 2009 Google found more than 350,000 sites that had malware and the number of sites are expected to continue to increase.

Internet directories link directly to your site, instantly giving your site credibility. Quality internet directories also constantly monitor their company profiles to prevent spam or dangerous sites from being listed. Customers find this “filtering” to be much safer than simply clicking on search results with the risk of exposing themselves to an unknown site.

Of course not all consumers are this security minded. But for the significant number that are, joining a directory may be the only way that you will get to present your services to them.

Infrared Professionals.com is the largest infrared inspection company directory on the web. For a limited time, we are offering a free 12 month listing (a $179 value) for infrared inspection companies. For more information, call 877-994-7776 or visit us online at www.infraredprofessionals.com.