February 17, 2020
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Pricing Infrared Inspection Services
Tip written by: Infraspection Institute
A well-known Zen riddle is, “What is the sound of one hand clapping?” A perpetual thermographer’s enigma is, “What are infrared inspection services worth?” This week’s Tip addresses some key considerations when evaluating prices for infrared inspection services.
Better, faster, cheaper – these powerful words are often used in advertising when attempting to attract new customers. Unfortunately, they fail to address the issue of quality – often one of the most important aspects of professional services such as thermography.
In determining prices for any service, one must determine all costs associated with providing services to one’s clients within a given time frame along with the amount of profit desired. The sum of these numbers, divided by the number of billable hours or days that can be sold during the same time period will yield an hourly or daily price. Depending upon how a company is structured and the desired profit margin, these numbers can vary widely.
When considering pricing for infrared inspection services, ask yourself the following questions:
- What services or features are prospects willing to pay for?
- How will the offered services add value to your client’s operation?
- What unique advantages can your company provide?
Once you have established pricing and begun to market your services, be prepared to justify your prices to prospects. Clients will often spend more for services if they can be convinced that they will receive better quality and value. Consistently having the lowest price will not win every order and can compromise a company’s longevity.
Marketing of infrared inspection services is one of the many topics covered in the Level III Infraspection Institute Certified Infrared Thermographer® training course. For more information on infrared training and certification, please call 609-239-4788 or visit us online at www.infraspection.com.
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