Understanding Website Terminology
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Understanding Website Terminology
Travelers visiting foreign places know the importance of speaking the local language. Knowing the meaning of website terminology is key to understanding website performance.
Several terms are used when gauging website performance. Some of the most frequently utilized terms are: hits, unique visitors, and page views. While these terms are used to describe website traffic, few people understand their true meaning and how it relates to website performance.
A unique visitor is defined as one person accessing a website for a continuous period of time or session. No consideration is given to the time spent or pages viewed. Because counting ‘unique visitors’ is similar to counting attendance at a public event, it is often one of the best indicators of website performance.
A page view is defined as a visitor accessing individual pages within a website. A page view is generated each time a visitor accesses a different page during a session. Page view statistics enable a webmaster to gauge which pages within a website are most popular among visitors.
Hits are defined as a page view multiplied by the number of server file requests on each page visited. Because individual web pages often have dozens of calls to graphic and other files, ‘hits’ is a very misleading statistic. Although ‘hits’ is a poor indicator of website performance, it is one of the most frequently cited statistics for website performance.
With a proper understanding of website terminology, one can better interpret website statistics and how they relate to a site’s performance. This information is key to gauging the performance of one’s own website as well as those you advertise with.
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